A great website isn’t so great if no one visits it. This is why this first report is dedicated to getting found online, in which we’ll cover various search engine optimization (SEO) that will help boost awareness of your site, and subsequently your products or services.
Every website has the goal of reaching the #1 position in search, but because there is only one top spot per keyword phrase, not every website can make it.
Off-page SEO is about building inbound links, or getting other quality websites to link back to you. The more inbound links from other credible sites you have, the more authoritative your site must be, then the higher your website will rank. Link building, when done correctly, it is not easy since adding links to other websites is sometimes out of your control. That is why inbound links have to be earned.
- Create high quality, educational or entertaining content
- Submit your website to online directories
- Write guest posts for other blogs
- Research opportunities with other websites
- Don't bribe or buy links
While off-page search engine optimization is hugely important, we can’t forget about on page. This is by placing your most important keywords within the content of your website. These on page items include headings, sub-headings, body content, image tags and hyperlinks.
It is however common that businesses will do too little on page optimization, or in the reverse, to much which is called 'keyword stuffing'. Don't go overboard.
- Pick a primary keyword for each page
- Place your primary keywords in your headings and sub headings
- Include the keyword in some of your body content
- Include keywords in the filename of images or use them in the ALT tag
- Include keywords in the page URL
- Write for humans first, search engines second.
A meta tag is a line of code that is contained in the background of a page that search engines read to learn more about what a page is about.
Search engines also use meta tags (titles and descriptions) to populate their listings and communicate to searchers what your site is about.
- Title tag
- Meta Description tag
Simple a .xml file that contains a listing of all your pages and when they were updated. It helps search engine crawlers find and index your site more efficiently.
Creating one is easy, you can find generators online that will create the .xml file for you. Once you have it simply upload to the main directory of your website.
If you move a page on your website, a 301 permanent redirect is needed to help search engines locate your most up to date page and sending your traffic to the new URL. If you do not do this you will lose any status the old page once had.
If you need help with your website contact us on 02 8320 0599 or email firstname.lastname@example.org and setup a time to connect you with technology today. We are your local Website Design business in the Campbelltown & Macarthur region.