Website Support and Development

Chevron Technologies Campbelltown and Macarthur Website Support and Development

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Here at Chevron Technologies find website support services including design + development solutions catering for any sized business.

Chevron Technologies Campbelltown and Macarthur Website Support and Development

Established Business

In business since 2007 and we continue to be a strong business in 2017, serving the Campbelltown/Macarthur region and beyond.

Chevron Technologies Campbelltown and Macarthur Website Support and Development

Connecting Technology

Taking time to connect your business with technology through proven methodologies and technologies.

Chevron Technologies Web Support and Development Campbelltown Macarthur

 

Welcome to the blog of Chevron Technologies...

2017-09-10 05:31:31

10 reasons you should invest in your website!

by Matthew Gabriel

There are many reasons that you may discover as a business owner to invest in areas of your business such as marketing, sales, new staff, or new equipment. Some businesses neglect one of the largest assets they could have in this day and age and that being their website, specially a mobile friendly website. According to official Google statements, more than 50 percent of search queries globally now come from mobile devices.

Here are 10 collected reasons you should consider investing in your website:

  1. Your competition has a website
  2. People WILL search for you
  3. Your business becomes open 24/7
  4. Websites are great advertising
  5. A website builds your brand's image
  6. A website will grow your sales
  7. It will assist you in gaining insight into your customers
  8. You will be able to reach new target markets
  9. You can create new opportunities for passive income
  10. You can improve communication with the consumer

3 more great reasons!

  1. Your website is not Mobile Friendly
  2. If you have poor content
  3. If your brand is leaving your website behind

Chevron Technologies can help you improve your website with a make over, covering all of the above topics.

If you need help with your website contact us on 02 8320 0599 or email hello@chevrontechnologies.com.au and setup a time to connect you with technology today. We are your local Website Support and Development business in the Campbelltown & Macarthur region.

 


2017-09-28 01:41:19

Google Analytics, Does it work for you?

by Matthew Gabriel

  • Do you have google analytics setup for your current website? Maybe you do but are not realising the potential of the powerful information at your finger tips.
  • Google Analytics provides you access for FREE to statistics about your website, and how end users are interacting with your website. 
  • Information you can view includes:
    • Real time data
    • Audience data
    • Acquisition data
    • Behaviour data
    • Conversion data
  • Audience Overview includes how the visitor arrived at your website, the demographics of the users who visit your website, the system information of the users who visit and session information such as page views and session duration.
  • Acquisition Overview includes information about the traffic that is visiting your website, so if they are direct, from search engines, from paid advertising sources etc. Information such as what type of device, i.e. PC or Mobile is being used is recorded here as well.
  • Behaviour Overview is all about how visitors have been interacting with your website. Such as what was the landing page, what page did they exit on, how long did they stay at your website for, what content did they view. This is important information to analyse what pages work and what do not.
  • Conversion Overview contains information about any Goals, E-commerce data you can/have setup to be recorded. A Goal is defined as for example a visitor landing Home -> Product -> Cart -> Checkout -> Thank You. This is a goal, a visitor lands at Home and the goal is get to the end of your E-commerce system by purchasing and finishing on the Thank You page. This is an Advanced configuration of Google Analytics and not necessary for every website.

If you need help with either setting up Google Analytics, or just with setting up the basics and taking advantage of the system and its information, contact us on 02 8320 0599 or email hello@chevrontechnologies.com.au and setup a time to connect you with technology today. We are your local Website Support and Development business in the Campbelltown & Macarthur region.


2017-09-28 01:42:10

Facebook Plugins – Integrations and how to use them…

by Matthew Gabriel

  • Facebook allows for a very tight integration with your website with a very little amount of integration requirements. This means a quick configuration and launch of Facebook components.
  • The available options for integration are:
    • Comments - The comments plugin lets people comment on content on your site using their Facebook account. People can choose to share their comment activity with their friends (and friends of their friends) on Facebook as well.
    • Posts - are a simple way to put public posts - by a Page or a person on Facebook - into the content of your web site or web page. Only public posts from Facebook Pages and profiles can be embedded.
    • Videos - With the embedded video player you can easily add Facebook videos and Facebook live videos to your website. You can use any public video post by a Page or a person as video or live video source.
    • Common Buttons such as:
      • Follow - The Follow button lets people subscribe to the public updates of others on Facebook.
      • Like - A single click on the Like button will 'like' pieces of content on the web and share them on Facebook.
      • Share - The Share button lets people add a personalised message to links before sharing on their timeline, in groups, or to their friends via a Facebook Message.
    • Not all these options may be relevant for your website, for example you may already use a comment system built into your content management system such as WordPress. Luckily all these options are separate and can be implemented individually.
    • The best option to start with would be the ‘Follow, and the ‘Like’ or ‘Share’ options, this gets your content out onto Facebook quickly and is easily implemented within a couple of hours.

If you need help, or just with setting up the basics and taking advantage of the system, contact us on 02 8320 0599 or email hello@chevrontechnologies.com.au and setup a time to connect you with technology today. We are your local Website Support and Development business in the Campbelltown & Macarthur region.


2017-09-28 01:43:24

WordPress - Why is it so popular? Should I be using it or a custom designed website?

by Matthew Gabriel

WordPress is a Content Management System (CMS). It can be used for a simple blog, through to complex websites and e-commerce stores. WordPress is the most popular CMS out there with over 50 million websites and it is FREE to install, use and upgrade. There are thousands of plugins and templates available as well.

Here are some other reasons to use WordPress: 

  1. It’s the most popular CMS in the world
  2. It is open source with lots of room to expand
  3. It is highly customisable
  4. WordPress is designed for anyone, not just developers and is easy to use
  5. Very low setup cost and minimal maintenance costs
  6. You can create any type of website with WordPress, i.e E-commerce, membership sites, blogs to name a few
  7. SEO friendly, fast, good coding techniques, optimised
  8. Very large community and support group
  9. Secure
  10. Easy integrations
  11. It is only going to get better

So should I be using it or have a developer make me a custom dynamic website? Well the answer is complicated, but here are some questions to ask yourself to help you make the decision:

  • Would you like a fully custom designed theme or use a built in WordPress theme?
  • Would you like custom features that may be specific to your business and not available in WordPress?
  • Do you have specific business requirements?
  • Security concerns with WordPress such as brute force attacks on poor passwords, and holes created by third parties who are not professionals creating plug-ins.
  • Bad Programming by unskilled persons creating third-party plug-ins not created by credited companies or professionals. Optimisation may also be compromised slowing down your website.
  • Control of Source Code if you have your own website custom designed by a professional web developer. The code is yours, where WordPress site themes and plug-ins are not.
  • Updates to WordPress and plug-ins do happen often, it is up to you to test these and implement them or risk being on an un-supported version. A web developer would take care of this for you on a custom designed website.
  • Dedicated Support can be provided quickly and efficiently by your web developer on a custom designed website. Support for WordPress is community driven and you may not get support immediately unless you end up paying for support anyway.

The above are not all the reasons to make a decision between a web developer providing a custom designed website or a WordPress website in a do it yourself fashion.

You could choose to hire a website developer and have them build your website on the WordPress platform, and this is a perfectly satisfactory solution.

At the end of the day, the choice is down to your business plan and online strategy, and most of all supportability as your website is a living system that requires on going management from you, your team or your website developer, or all of the above.

If you need help with your WordPress website, or help with a new website, or support with your current website, contact us on 02 8320 0599 or email hello@chevrontechnologies.com.au and setup a time to connect you with technology today. We are your local Website Support and Development business in the Campbelltown & Macarthur region.

 

Some information from:


2017-09-28 01:44:05

Shopping Carts – Which One Wins?

by Matthew Gabriel

Let's face it, there are a lot of shopping cart (aka e-commerce) platforms/software out there in the world. Today we will look at the popular ones, those features and which one is best for which type of website. So hold on lets delve into this huge topic!

The top players:

  1. Magento - Magento, an open-source platform owned by the eBay group, is among the fastest growing platforms with cutting-edge solutions for every entrepreneur who wants to make it big with an eCommerce store. With almost one-fourth of the market share, Magento is often considered the market leader among ecommerce platforms. For its reliability and scalability, many popular brands use Magento as the underlying technology for their online stores, including Burger King, Huawei, Pepe Jeans & Liverpool F.C. This platform is considered the best ecommerce platform for enterprise level online stores.
  2. Shopify - This tops the list of one of the popular eCommerce platforms because of its easy setup, faster loading speed and secure payment gateways in addition to customisable templates for all your landing pages. Shopify hosts over 325,000 active online shops and with its focus on social commerce and mobile shopping, the platform continues to evolve to meet the growing requirements of online stores.
  3. BigCommerce - BigCommerce currently hosts over 55,000 online stores and is among the leading ecommerce software providers. From big names like Martha Stewart & Toyota to SMEs, the platform ideally caters to stores of all sizes and considering the comprehensive list of built in features it offers, BigCommerce is often considered the best option for those who have little to no technical knowledge, or simply don't have time to mess with the code.
  4. ZenCart - Zen Cart is one of the better free shopping carts. It is an open source shopping cart system, which means that developers can add to the code, developing additional features and functionalities. If you use Zen Cart, you can take advantage of the ever-increasing upgrades and new features for free.
  5. PrestaShop - Prestashop is among the leading names in the eCommerce industry with many businesses opting it for its advanced ecommerce shopping cart functionalities. Available for free with two packages namely cloud-based Prestashop and a downloadable form.

How to choose? Consider things like, extensions/plug-ins, help and support, popularity, ease of use, customisation, and user experience.

If you need help with anything shopping cart related, or any other help with your website, or database contact us on 02 8320 0599 or email hello@chevrontechnologies.com.au and setup a time to connect you with technology today. We are your local Website Support and Development business in the Campbelltown & Macarthur region.

Some information from:


2017-09-10 05:35:15

WIX Website Designer – Try then Buy!

by Matthew Gabriel

More and more user friendly, ‘artificial intelligent’ website designer systems are becoming more and more popular, like WIX and recently I discovered Weebly as well, and WordPress is also highly popular amongst novice website builders. Wix.com is a free to use cloud based web development platform and has become incredibly well known over the last few years. WIX is the biggest player in the website building landscape and hosts up to and over 90 million websites. WIX websites are visually impressive, and are designed for small businesses, restaurants, online stores etcetera and are optimized for mobile devices. WIX has an impressive APP Market with incredible plug-ins right into your website. WIX is available for free but if you want professional features you will need to go onto one of the value plans on offer by the company.

WIX Pros:

  • Design: remarkable templates
  • Extremely Flexible
  • Add Animations
  • App Market
  • Artificial Design Intelligence: an assistant to help create your website.

WIX Cons:

  • Pricing
  • Templates cannot be changed
  • No access to the source code

Some other useful information:

  • Ease of use: 5 stars
  • Flexibility: 5 Starts
  • Ad Free? Yes
  • Languages: 4 stars
  • Your own Domain Name: Yes
  • Navigation Depth: 2 Levels (@ starts)
  • Widgets: 5 stars
  • Monetization: Yes
  • Ecommerce: 4 stars
  • SEO: 4.5 stars
  • Visior Stats: 4 stars
  • Contact Form: Yes
  • Passwords: Yes
  • Newsletter Tool: Yes
  • Add HTML Code: Yes
  • Storage: 500MB+
  • Backups: Yes
  • Fun: 5 stars

Overall Rating: 4.5 stars

WIX has made a great impression on me and I would recommend this platform to my customers if they were asking for a place to host and manage their own websites. The App Market is great, the templates are attractive and the pricing is ok. WIX really shines when you move out of the Artificial Intelligence into the Advanced Editor and I cannot recommend highly enough you SHOULD do this.

If your still not sure, try it for free, if you like it then upgrade to the new plans available later. 

WIX Recommended for:

  • Cutting edge templates, ready-made designs
  • You need lots of flexibility customizing your design
  • You want to add Apps easily

WIX Is NOT recommended for:

  • Large online shopping stores
  • Blogging
  • Email Addresses
  • Complex website with 30 or more pages

If you need help with anything website related, contact us on 02 8320 0599 or email hello@chevrontechnologies.com.au and setup a time to connect you with technology today. We are your local Website Support and Development business in the Campbelltown & Macarthur region.

Some information from: https://www.websitetooltester.com/en/reviews/wix-review/


2017-09-30 05:29:27

Google Analytics an Overview

by Matthew Gabriel

In this video blog we talk about Google Analytics and I take you on an overview of the primary features and functionality to get you started and familiar with the system to take advantage of the data Google collects about your website. 15 minute run time.

 

 

If you need help with anything website related, contact us on 02 8320 0599 or email hello@chevrontechnologies.com.au and setup a time to connect you with technology today. We are your local Website Design business in the Campbelltown & Macarthur region.


2017-09-10 05:36:01

WIX or WordPress - What is the right choice

by Matthew Gabriel

What are the best platforms to use out of WIX and WordPress and for Ecommerce websites. So you have been through many steps in starting your business and all your ideas are in place, however you need an online shop or website for your business.

Which platform should you use to put your business online?  The answer, not so simple, it depends on your circumstances, preferences, size of business. Choosing the right platform can save you a lot of time and energy and frustration.

This blog will give you the pros and cons of the two most popular platforms regarding their advantages and disadvantages to put you able to decide for your business at the end.

WORDPRESS

Pros:

  • Price
  • Plugins
  • Flexible design
  • Programmers Welcome
  • Compliant with hosting providers
  • Google analytics
  • Payment support
  • Community Support

Cons:

  • Security scares
  • Buggy plugins
  • Hosting at a price
  • Pro tools at pro prices
  • Learning curve
  • Not a dedicated ecommerce platform
  • Better for small to medium ecommerce sites

WIX

Wix is known for its incredibly easy to use and learn user interface. The company, although disliked by some marketing experts, is truly geared towards the needs of the less tech-savvy business creators.

 Pros:

  • Easy Setup
  • Simple to Use
  • Drag and Drop Design
  • Free Apps
  • SEO Help
  • Payment Support
  • Tax and Shipping calculated
  • Google Analytics with premium plans
  • Save money by paying ahead for your plan
  • Support by WIX, no third parties or other companies

 Cons

  • Not able to modify code
  • Not usable for big ecommerce sites
  • No SSL Certificate
  • Ads
  • Not always as mobile friendly as you would like

WIX and WordPress have some fantastic features for those who are looking to start a business online.

If you like a lot of options, is interested in programming, has patience to learn new things, and likes to customize every detail of your website, then WordPress is for you. However, if you’re the person who prefers to let the website build itself and are more interested in creating eye-catching designs, then stick with WIX.

If you need help with anything website related, contact us on 02 8320 0599 or email hello@chevrontechnologies.com.au and setup a time to connect you with technology today. We are your local Website Design business in the Campbelltown & Macarthur region.

 

Some information from:

http://incomeschool.com/wix-or-wordpress-best-platforms-for-ecommerce/


2017-09-10 05:36:25

5 Must Haves For Getting Found Online

by Matthew Gabriel

A great website isn’t so great if no one visits it. This is why this first report is dedicated to getting found online, in which we’ll cover various search engine optimization (SEO) that will help boost awareness of your site, and subsequently your products or services.

Inbound Links

Every website has the goal of reaching the #1 position in search, but because there is only one top spot per keyword phrase, not every website can make it. 

Off-page SEO is about building inbound links, or getting other quality websites to link back to you. The more inbound links from other credible sites you have, the more authoritative your site must be, then the higher your website will rank. Link building, when done correctly, it is not easy since adding links to other websites is sometimes out of your control. That is why inbound links have to be earned.

  • Create high quality, educational or entertaining content
  • Submit your website to online directories
  • Write guest posts for other blogs
  • Research opportunities with other websites
  • Don't bribe or buy links

On-Page SEO

While off-page search engine optimization is hugely important, we can’t forget about on page. This is by placing your most important keywords within the content of your website. These on page items include headings, sub-headings, body content, image tags and hyperlinks.

It is however common that businesses will do too little on page optimization, or in the reverse, to much which is called 'keyword stuffing'. Don't go overboard.

  • Pick a primary keyword for each page
  • Place your primary keywords in your headings and sub headings
  • Include the keyword in some of your body content
  • Include keywords in the filename of images or use them in the ALT tag
  • Include keywords in the page URL
  • Write for humans first, search engines second.

META Tags

A meta tag is a line of code that is contained in the background of a page that search engines read to learn more about what a page is about.

Search engines also use meta tags (titles and descriptions) to populate their listings and communicate to searchers what your site is about.

  • Title tag
  • Meta Description tag

XML Sitemap

Simple a .xml file that contains a listing of all your pages and when they were updated. It helps search engine crawlers find and index your site more efficiently.

Creating one is easy, you can find generators online that will create the .xml file for you. Once you have it simply upload to the main directory of your website.

301 Redirects

If you move a page on your website, a 301 permanent redirect is needed to help search engines locate your most up to date page and sending your traffic to the new URL. If you do not do this you will lose any status the old page once had.

If you need help with your website contact us on 02 8320 0599 or email hello@chevrontechnologies.com.au and setup a time to connect you with technology today. We are your local Website Design business in the Campbelltown & Macarthur region.


2017-09-20 01:43:05

Small Business Website Guidance - How to Make a Small Business Website in 5 Simple Steps

by Matthew Gabriel

Not having a website can mean missing out on potential customers and potential revenue. The excuse of websites being too complicated or too expensive to create is no longer valid, especially with companies like GoDaddy, which gives you a domain, hosting, and email from just $6/month. Follow the 5 simple steps in this guide to have your small business website up and running in no time.

  1. Choose and Register Your Small Business Website’s Domain Name: The very first step is to decide what name you’ll give your website – for example, www.SmallBusiness.com.
  2. Choose Which Platform is Right for You: Choosing the right platform for your small business is a balance of how much time you have, how technologically advanced you are, how much you want to pay, and what you are looking to do with your website. Some options are:
    1. WordPress
    2. WIX
    3. Weebly
    4. Custom Built Website
  3. Outline Your Website Content: Now that you know which platform you want to use for your small business, it’s time to decide what your website is going to communicate about your small business. Figuring out what to communicate on your website can be difficult, and one of the main reasons business owners put off building a website.
    1. Homepage: On the homepage, you should include the name of your business, your location, and a pitch – a few lines about what makes you unique and/or why customers should choose your business. Your key points of difference.
    2. Products and Services: This page has details about the products you sell or services your provide. On this page spend one to five sentences describing each type you offer and give the pricing.
    3. About Us: Provide your businesses background and list your memberships like being part of a networking group. Also include customer testimonials/reviews, which helps make your company become more trustworthy and credible.
    4. Contact Us: Your address, email, phone number, the hours you are open for business, and links to any social media accounts such as Google+ and Facebook should appear on this page. You should also embed a Google map of your location and include different ways of getting there if applicable.
  4. Decide on a Logo for your Small Business
    1. DIY
    2. Use Fiverr.com
    3. Contact us for access to our graphic designers
  5. Design Your Website: Now that you have all the components for your small business website ready, it’s time to put them all together into a attractive business website. Here are some guidelines to follow during your design process:
    1. Have clear navigation – You want customers who visit your website to instantly know what your business is about and where to go to learn about your products or services, find pricing, and contact you. If your website is not clear, people will get frustrated and leave your website, and potentially a bad review.
    2. Use call to action buttons – Implementing buttons with clear actions will immediately attract the customers eye. This helps you to lead the customer to take your desired action such as registering, signing up or making a purchase.
    3. Make sure your site is loading quickly – Customers are impatient, and if your website takes even a fraction of a second too long to load, customers will give up and look elsewhere. Make sure your web host provider has fast load times.
    4. Keep it minimal – Don’t overdo it with the design and don’t feel like you need to cover every square inch with information or a design. White space is your friend. By keeping the look minimal, you can focus attention on the things that you want customers to really pay attention to.

Consider Chevron Technologies to build your small business website. If you simply don’t have time to create a website, or if you want a unique design.

If you need help with your website contact us on 02 8320 0599 or email hello@chevrontechnologies.com.au and setup a time to connect you with technology today. We are your local Website Support and Development business in the Campbelltown & Macarthur region.

 

Some information from:

http://fitsmallbusiness.com/small-business-website/


2017-09-20 01:42:42

5 Must Haves For Design & Usability

by Matthew Gabriel

Your next focus should be getting the traffic visiting your website to stay on your website. Depending on the industry, most websites have a 30-60% bounce rate on average. This means a large group of the web traffic entering your website leaves without navigating to any other pages, and many times they may never come back. Bugger!

Here is some information to consider to improve the user experience on your website.

A Good First Impression

Your website represents who you are and what your offering. When a potential customer comes to your website for the first time they are going to be thinking about:

  • Credibility
  • Trustworthy
  • Professional Company
  • Stable Company
  • Making the potential customer feel welcome
  • Am I in the correct place?

All these questions need to be answered when designing your website. Often time is taken to emphasis on how the website looks instead of how the site works, which does play an important role in making a good first impression, and first impressions count!

Tips for website design/redesign:

  • Proper use of colors
  • Animations, gadgets and media
  • Layout
  • Typography

Consistent Layout and Structure

It’s best to keep elements on your site fairly consistent from page-to-page. Elements include colors, sizes, layout, and placement of elements. This means colors are primarily the same as well as fonts and layout structure. Navigation should remain in the same location of your layout throughout your website.

For layout structure, typically three page layouts exist for most websites

  • one for the homepage,
  • one for content pages,
  • and one for form pages.

For example, your homepage will have a different layout than a landing page for a PPC campaign (Pay Per Click). Keep the elements in these layouts constant to prevent your visitors from feeling lost.

Compelling Images

Images can be a powerful element to any website but you need to use them wisely. For example, consider stock photography. Stock images are seen everywhere because they are easily accessible and inexpensive. But are they good to use?

Marketing Experiments performed a test comparing the use of stock photography versus real imagery on a website and each of their effects on lead generation. What they found was that photos of real people out-performed the stock photos by 95%. Why? Because stock images tend to be irrelevant.

As a result, take care to place meaningful images on your site. Every image is transmitting a subconscious message to your audience, and sometimes the result is different from what you might expect.

Clear Navigation

Perhaps one of the biggest factors to keep potential customers on your website is having a good, solid navigation system that supports all search preferences. If people can’t find what they are looking for, they will give up and exit your website. Important factors in a websites navigation include:

  • Keep the structure of your primary navigation simple (and near the top of your page).
  • Include navigation in the footer of your site.
  • Use breadcrumbs on every page (except for the homepage) so people are aware of their navigation trail.
  • Include a search box near the top of your site so visitors can search by keywords.
  • Don’t offer too many navigation options on a page.
  • Try to keep your navigation to no more than three levels deep.
  • Include links to other pages on your website within your page copy, and optimize each link’s anchor text.

The overall rule for navigation is simple: don’t require visitors to have to think too much.

Accessibility and Responsiveness

Potential customers are using the internet from their phones and tablets more than ever before, so make sure to get some of those views by allowing everyone to view your website no matter what browser or device they are using.

A quick load time is another factor to consider. 40% of people will abandon a web page if it takes more than three seconds to load. Don’t send potential customers away before they’ve even had the chance to see what you offer!

Happy to help.

If you need help with your website contact us on 02 8320 0599 or email hello@chevrontechnologies.com.au and setup a time to connect you with technology today. We are your local Website Support and Development business in the Campbelltown & Macarthur region.


2017-10-03 01:14:37

Website Content Must Haves

by Matthew Gabriel

Content is one of the most important aspects of any website. It is what search engines and people are looking for. It’s what drives visitors to your site and turns prospects into leads.

Take a look at these next must-haves for creating killer website content.

CLEAR, CONCISE MESSAGING IN HEADERS AND BODY COPY

There are four basic questions you need to ask yourself regarding the content of your website.

  • Will people know what I do within seconds?
  • Will they understand what page they're on and what it's about?
  • Will they know what to do next?
  • Why should they buy/subscribe/download from this site instead of from someone else?

Ideally, you want your visitors to know the answers to these questions. It should be readily apparent what your site is about, what they can do there and why they should take action. Consider the helpful tips on the next page for help delivering the right message.

  • Create a few headlines and sub-headline ideas for your most important pages. To combat question #4 (why should I buy from you?) use a powerful value proposition and steer clear from generic clichés, gobbledygook terms, and corporate speak.
  • Make sure to include clear calls-to-action and next steps. Include links in your body copy, next step links at the end of the copy, and calls-to-action wherever appropriate. Include a little direction and you'll be glad you did.
  • Test your copy. For the most accurate indication of a winning headline, use A/B testing to determine which variation drives the most conversions. You can use tools like HubSpot’s A/B Testing Tools, Google Analytics Content Experiments, or services like Five Second Test.

PERCEIVABLE VALUE

Not everyone is ready to buy when they first hit your site. And people don’t come there just to get a virtual sales pitch. Remember, it’s not all about you. What’s in it for them?

  • Offer more than just product content. Provide eBooks, whitepapers, videos, and other forms of educational content. This will nurture prospects through your marketing and sales funnel until they are ready to buy.
  • In product-specific content, write as if you are speaking directly to your audience. Use words like “you,” and “we.” Be transparent. Make yourself sound human. Speak their language.
  • Write your product content as if you are helping them solve their problems. Avoid “we are the best” speak and instead use “this is how we help you….”

QUALITY CONTENT

Everyone knows having a lot of content is a good thing, but in the days where search engines are getting smarter and buyers are becoming more selective, quality content is truly king. Quality content is a definite must-have for any website.

  • Offer unique content. People love this and so do search engines.
  • Write for humans, not search engines. People don’t read like robots. Provide value through educational content that answers prospects’ questions.
  • Do your research when paying for content that is written by third-party services to ensure the content will be up to snuff.
  • Keep content fresh. Having news that’s two years old still sitting on your homepage won’t make a great impression. Search engines aren’t fans of outdated content either.
  • Know your audience. Providing content that is specific to your buyers will keep them coming to you rather than your competitors.
  • Include evidence when needed. If stating facts, numbers, awards, testimonials and etc., try to back it up with a source and give credit where credit is due.
  • Know your subject well. You probably don’t want an auto mechanic writing about brain surgery. Accuracy contributes to quality.

(A LACK OF) CORPORATE JARGON

A business website should be professional, but you still want to avoid much dreaded corporate gobbledygook. What is gobbledygook you ask? Great question.

It’s business jargon that has been overused and abused, rendering it practically meaningless. It’s meant to add more emphasis of a particular subject, but instead just makes your eyes roll. So what words should you avoid?

Avoid these words on your website and in other materials whenever possible:

  • Next generation
  • Flexible
  • Robust
  • Scalable
  • Easy to use
  • Cutting-edge
  • Ground-breaking
  • Best of breed
  • Mission critical
  • And so on … I think I’ve put you through enough torture.

(A LACK OF) TRICKERY

For years, advertising has tricked us with catchy and creative headlines to capture our attention. Consumers have gotten smarter and grown tired of advertising trickery, clichés, and surreptitious methods of persuasion. Consumers know when they’re being lied to, gimmicked, or fooled.

If you focus your content on being clear, not clever, you will find that more people will place their trust in you.

A BLOG

Blogging is without a doubt one of the most important assets to any inbound marketing strategy, and it’s a perfect complement to your website. Here are some reasons why you really need a blog:

  • It creates more, fresh content on your site, which is great for SEO.
  • It helps establish you as an industry authority and thought leader.
  • It helps drive more traffic and leads back to your website.
  • It’s a great channel to converse and engage with your audience and customers.
  • It’s a great way to get valuable inbound links!

Blogging isn’t as difficult as you think. There are plenty of blogging tools you can use to get started. I recommend checking out 100 Stats, Charts, and Graphs to Get Inbound Marketing Buy-In for more awesome blogging stats, getting your colleagues or boss on board using this downloadable training presentation, and getting started with these blog post templates.

SOCIAL SHARING BUTTONS OR WIDGETS

If the option to "Like," tweet, or share a page, product, or blog post exists on your site, people are more likely to share that content to their friends and connections on their preferred social networks. The more your site content gets shared, the more traffic you’re likely to get. Make it easy for people to share and socialize about your content and resources.

  • Add a sharing widget or plugin to pages containing share-worthy content on your site. Tools like AddThis or ShareThis are easy to install and provide you with analytic tracking as well.
  • If you’re on a blogging platform like WordPress, use a plugin to enable people to share your articles and auto-publish content to your social networks like Twitter, LinkedIn and Facebook.

MULTIPLE TYPES OF CONTENT

Content is more than just the written word. Audiovisual content and images are other excellent forms of content that can turn a text-heavy site into something that pleases the viewing preferences of multiple audiences.

  • Content takes place in the form of:
  • Imagery (including infographics)
  • Video
  • Audio
  • Online utility tools (e.g. HubSpot’s Marketing Grader or Blog Topic Generator)
  • Games
  • You name it!

Try using many different forms of content. It will help create a content-rich experience.

CUSTOMER TESTIMONIALS, REVIEWS, OR CASE STUDIES

No matter what you’re selling, potential buyers like to see confirmation that you’ve made other customers happy. Testimonials, customer reviews, and case studies are powerful tools for moving prospects closer to the final buying stage.

  • Provide authentic customer stories and don’t hide these behind a form!
  • Place real, short, and powerful testimonials on your site. Tips to maximize testimonials: o Include real names and titles and use pictures of the person along with their testimonial to add authenticity. o Instead of randomly placing testimonials on any page, place them on the most applicable pages. For example, if you have one for your convenient return policy, place that on a shopping cart or pricing page.
  • The more proof you have, the better. Make it part of your strategy to collect case studies and testimonials when possible.
  • Leverage other online sites that provide reviews, such as Yelp (for local businesses), or industry specific directories like G2Crowd (for software providers).

If you need help with your website contact us on 02 8320 0599 or email hello@chevrontechnologies.com.au and setup a time to connect you with technology today. We are your local Website Support and Website Development business in the Campbelltown & Macarthur region.

 

Some information from:

http://www.hubspot.com


2017-10-04 17:08:19

XML Sitemaps - What Are They and Creating One

by Matthew Gabriel

In this video blog we talk about XML Sitemaps and I take you on an overview of the what they are and to get you started with creating one for free! This is a very important topic for you to have a healthy website SEO and findability on the internet. 10 minute run time.

 

 

If you need help with anything website related, contact us on 02 8320 0599 or email hello@chevrontechnologies.com.au and setup a time to connect you with technology today. We are your local Website Support and Website Development business in the Campbelltown & Macarthur region.



2017-10-29 18:52:04

Must Haves for Increasing Conversions

by Matthew Gabriel

Now that we discussed about what it takes to drive traffic and engage visitors with great content, the next step is to get your visitors to convert from a prospect into a lead. You don’t want the visitor leaving without providing some information or you’ll lose the opportunity to nurture them until they are ready to buy. Here are some must-haves for increasing your website conversions.

EFFECTIVE CALLS-TO-ACTION

Effective call-to-action (CTA) drives a visitor to take a desired action. CTAs are typically kept above the fold or in clear sight on a page so visitors know where to take the next step. CTAs are the key to lead generation, but they need to be done right to convert traffic into leads.

  • Make them bigger and bolder than most other elements on the page, but don’t overdo it.
  • Consider colours of the CTA, whether it is a link, button or image. Make them look so good people will want to click on them.
  • Offer CTAs that provide value, like guides, whitepapers, estimates, etc. “Contact Us” is the worst form of a CTA. Don’t rely on that as your only option for conversion.
  • Make the CTA look clickable. You can do this by making a button or adding a hover effect to an element.
  • Be clear and use simple language about what is being offered. Less is more.
  • Test when possible. Try testing different colours (e.g. red versus green buttons), language, and placement to see which CTAs get more clicks and drive more leads.

TESTED CTA POSITIONING

You have calls-to-action, but how will visitors find them? You want to think about where you will be placing your CTAs. You don’t want to dump CTAs everywhere. That will confuse people by giving them too many options, likely at the wrong time. Consider this:

  • Segment your top-of-the-funnel and middle-of-the-funnel offers. Place top-of-funnel type offers (whitepapers, downloads) on top-level pages. Add middle-of-funnel offers (request a quote, trial, pricing) as the prospect is digging deeper and learning more about your offering.
  • Place CTAs both above and below the fold. The area above the fold gets the most views. However, there are still other areas of a page to promote your CTAs, such as at the bottom of pages and within body content.
  • Some studies suggest placing CTAs to the right of the page work better, but testing this will ultimately determine what’s best for your website.
  • Use thank-you pages for additional CTAs. There is plenty of real estate to offer more downloads and CTAs without requiring them to complete another form.
  • Test, test, test! Sometimes what you predict will work best isn’t the case. Test different placements to know which one works best for your website.

LANDING PAGES

CTAs should ideally link to landing pages. Landing pages are used to convert visitors into leads by completing a transaction or by collecting contact information from them. Landing pages direct your visitors to one offer without the distractions of everything else on your website, and they consist of:

  • A headline and (optional) sub-headline
  • A brief description of the offer/CTA
  • At least one supporting image
  • (Optional) supporting elements such as testimonials or security badges
  • And most importantly, a form to capture contact information
  • Include only what is needed to minimize distractions.
  • Remove main site navigation from the landing page so visitors can focus on completing the form and not continuing to search your site.
  • Make it very clear what the offer is and make it irresistible.
  • Makes sure that the content on your landing page matches your call-to-action. If there is a disconnect in your messaging visitors will hit the Back button.
  • Reduce friction. Don’t make visitors think too much or do too much work (i.e. reading).
  • Use the right form and only collect the information you absolutely need (see the next section on Forms for more details).

FORMS

Forms allow visitors to sign-up, subscribe, or download an offer. There is no magic answer to how many fields your form should contain, but a rule of thumb is to only collect the information you really need. The fewer the form fields, the more likely visitors will convert since a longer form looks like more work. On the other hand, the more fields you require, the better contact information you’ll get. The only way to know for sure is to test.

A few recommendations for landing page forms:

  • Only ask for the information you need for you or your team.
  • Avoid asking for sensitive information that companies or consumers may not want to disclose.
  • Consider the value of the offer. The more valuable an offer may be perceived, the more information you may be able to ask for in return. If it’s a newsletter subscription, only ask for email address (and maybe first name, at most).
  • Reduce anxiety. Visitors are more resistant to give up their information these days, especially because of the increase in spam. Add a privacy message (or link to your privacy policy) that indicates their email will not be shared or sold.

Don’t use the word “SUBMIT” on your form buttons! No one wants to submit anything. Instead, try “Download Whitepaper,” “Get Your Free eBook,” or “Join Our Newsletter.”

  • If you’re advertising a downloadable offer as your CTA, fulfil the request instantly. For example, if your form is for a whitepaper download, include a link to download that whitepaper on the very next thank-you page. Another option is to send an auto-responder email containing a link to the offer, but it’s recommended it’s given right away upon form submission so visitors don’t have to dig in their email for your content.

AN OPTION TO SUBSCRIBE VIA EMAIL

Not all CTAs need to direct visitors to eBooks, sales, or other substantial offers. You can drive people to subscribe to your content as well.

Whether you have an email newsletter or blog, ensure your website encourages visitors to subscribe to it. Newsletters or mailing lists are the perfect way to collect email addresses so you can nurture prospects over time to become leads. Just make sure it’s easy for people to find your subscription form.

If you need help with anything website related, contact us on 02 8320 0599 or email hello@chevrontechnologies.com.au and setup a time to connect you with technology today. We are your local Website Support and Development business in the Campbelltown & Macarthur region.

 

Some information from:

http://www.hubspot.com


2017-11-14 23:52:35

Three pillars of The “New SEO”

by Matthew Gabriel

Three pillars of The “New SEO” - Content, Social, Links

Three Pillars of SEO

  1. Content Still Rules the Internet - The phrase “Content is King” still applies today as it did in the past. Google continues to search out high-quality content to serve up to their online search customers. To make sure you get the best ranking, you should have plenty of high-quality content on your site. Include written content, along with videos or audio podcasts.
  2. Strive For Organic Links, Not Paid Links - Google has come down hard on paid links. Even links, with anchor text back to their site, that marketers used to embed in press releases that were sent out to their publication channels are considered “paid links.” You can still get kudos from Google for an organic link coming back to your site from bloggers or journalists who are unaffiliated with you who choose to write about your product or service. Then, it’s considered a legitimate earned link.
  3. Get Social Media Muscles with Google+ - If you want to use social for your SEO efforts, you can’t ignore Google+. The Google +1 shares can have a good impact on your search ranking. In addition, Google will index things quickly that get shared on their Google+ platform. You can also get a little boost by setting up a business page on Google Places or just add a company page to the Google+ social media account. That way you can start to build a Google+ community to promote your business.
  4. Stay Up to Speed - If you want Google to smile on you, make sure all parts of your website load quickly. Otherwise, slow-loading pages tend to get ranked lower too. More efficient websites, ecommerce shops, and the like will receive a benefit of being ranked more favourably. However, it isn’t just Google that smiles. Your customers will appreciate the fact that your site works well, pages load quickly, and they aren’t left with a feeling that you are behind the times. Keep an eye out for technologies that weigh your site down, like Flash, or poorly coded Javascript and Ajax. Get rid of these and focus on providing a streamlined, speedy, delivery for all your web pages. This will ensure more content sharing and lower bounce rates. 
  5. Be Proactive With Technical Issues - Aside from speed, there are other types of technical issues that can sink your ranking with Google. Google’s Panda and Penguin updates has made it even more important to be as proactive as possible fixing any technical issues on your website. If you have any technical problem that creates duplicate content or affects your site-wide navigation, you’ll end up being penalized by the search engines. Even if they never hurt you in the past, you can be sure that’s not the case after the Panda and Penguin updates.
  6. Don’t Get Hung Up on Keyword Optimization - Google tends to be more interested in keyword themes than single keyword optimizations. If you focus too much on one specific keyword or keyword phrase, pasting it on various pages on your site, you’ll end up doing more harm than good. Instead, look for a topical theme you want to promote as being expert within and then get several keyword phrases to use in different areas of your website. If in doubt, use fewer keywords, not more.
  7. Adopt Structured Data to Simplify Things - With so much content out on the Internet, Google and other search engines had to come up with a way to review it quickly and reformat it for proper display results. That’s where structured data or HTML tags come in. By making use of structured data, the content is more easily interpreted. If you use it on your web pages, you’re likely to be seen more favourably because Google can now tell what type of data you have, whether it’s a recipe, a product listing, or a news story.
  8. Expect Big Changes To Continue - Google isn't done making changes to their algorithm. With the introduction of new technologies like mobile marketing, it’s only natural that they would have to add new algorithm changes. That means Internet marketers have to always know what’s going on with new algorithm changes and any new trends in the market place. Some of the big things to stay ahead of in the future are mobile SEO, social media marketing, and brand signals.

The importance of mobile SEO is evident in the daily use of smartphones and tablets by a growing portion of the population. The way a customer behaves can vary by what platform they use to connect to a website, whether it is a desktop or a smartphone. By optimizing for mobile SEO, businesses can take advantage of those behaviours. Responsive web design is one way to appeal to a growing mobile demographic. It offers mobile visitors a way to see data on the website that is specially tailored to the smaller screens of mobile devices. It can also allow for more scrolling, rather than clicking, which is advantageous on mobile devices.

 Social media marketing is also impacting SEO ranking more and more. If a business doesn’t choose to participate, they’ll be at a disadvantage of those that do.

To develop brand signals that appeal to the three main areas of SEO (content, social media marketing, and links), it’s important to get the brand’s message across all three areas through an online marketing strategy. If you have a good brand that always gives the visitor a great experience when they visit, you’ll create brand signals that are strong and help you increase your exposure.

Learn to Earn Google’s Trust - To make sure Google always looks at you in a favourable light, avoid black hat techniques like keyword stuffing or paid links with anchor text. Always take time to develop high quality content and you will be well on your way towards earning Google’s trust. Make sure your site is easy to navigate, speedy, so that both your customers and Google will be impressed.

Don’t Get Stuck Chasing the Latest SEO Trends

Instead, get started making more actual revenue, beginning with having our team of seasoned SEO professionals take a look at your business and tell you what we find. We’ll conduct a free SEO audit that will take a good thorough look at your site, your competitors and let you know what it will take (and cost) to help you dominate your niche online.

Some information from:

King Kong


2017-11-15 00:27:16

XML Sitemaps - Where do we put them?

by Matthew Gabriel

This video blog demonstrates how to login, browse and upload xml sitemaps for popular webmasters Google and Bing.

1) Google Webmaster - google.com/webmaster
2) BING Webmaster - bing.com/webmaster

If you need help with anything website related, contact us on 02 8320 0599 or email hello@chevrontechnologies.com.au and setup a time to connect you with technology today. We are your local Website Support and Website Development business in the Campbelltown & Macarthur region.


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